Welcome to Our New Era: Introducing Provient and Our Brand-New Website
Our new brand, Provient, is more than just a name change. It represents our forward-thinking approach to innovation, dedication to technological advancement, and our vision for the future. This blog will walk you through our rebranding journey we went through with New School Marketing and highlight some of the new features of our website, which has been designed to provide a better experience for our valued customers and partners.
Why the Rebrand?
From Cent-Roll Products to Provient
For years, Cent-Roll [pronounced “Central”] Products has been synonymous with quality roller products and services. We built a strong reputation in the industry, but as our company grew and our service offerings expanded, we realized that our brand needed to evolve to better reflect who we are today and where we’re headed in the future. The name “Cent-Roll” served us well, but it no longer captured the full scope of what we offer or our ambitions as a forward-thinking company.
The Meaning Behind “Provient”

A Fresh Look and Feel: Our New Branding
Explore Our New Website
1. Comprehensive Service Pages
- Roller Refurbishment: Learn how we restore worn or damaged rollers to like-new condition, saving you time and money.
- Compression Molding: Discover how our precision compression molding services produce high-strength, durable components for a wide range of industries.
- Rubber Mold Casting: Explore our expertise in creating detailed, high-quality rubber components using efficient casting methods.
- Overmolding Process: Find out how we combine different materials to enhance your products’ functionality and aesthetics.
2. Expanded Product Pages
Our product offerings have also been given the spotlight they deserve. We now have dedicated pages for our wide range of rollers and molded products, including:
- Custom Molded Products
- Rubber Coated Rollers
- Urethane Rollers
- Silicone Rollers
- Neoprene Rollers
- Laminator Rollers
- Industrial Rollers
- Coater Rollers
- Printing Press Rollers